and crucial these properties are to certain businesses -- without making them put on a hardhat and walk through the port itself -- and you can gain massive community support. Navigating VR in Marketing As you read this, you might be thinking, "Why should a small-business marketer like myself be learning about high-priced VR campaigns?" Well, although VR might be too costly for many. marketing budgets, it's getting more and more abundant in society.
As it grows, we're seeing a handful of brands leverage it for product promotion and virtual storytelling. And, while you might not be able to create a VR-based campaign, you can gather some great takeaways related to marketing innovation, content marketing, or visual fax number list storytelling which can give you other ideas of how to better interact with your digital audience. Imagine you’re scrolling through Instagram and see an ad for a product you might be interested in. While your first thought might be that ad targeting is getting too advanced, you still want to find out more about the product and the company that makes it. So where do you look next?
Are you going straight to their Instagram page, visiting their website, searching for online reviews, or watching a YouTube unboxing video? These are the questions we asked 1,000 consumers in our 2022 State of Consumer Trends Survey to find out how people behave after discovering a product they might want. Of course, this will vary drastically by generation, so we’ll include some insights split by age group as we go. You can also check out our full report on consumer shopping habits by generation for more age-specific info. Download Now: 2022 State of U.S. Consumer Trends Report How Do Consumers Want to Learn About Products in 2022? Consumers are learning about products and their features through a wide variety of channels. Among the most popular are searching the web, going to retail stores.