The company is a commercial organization. According to Teacher Liang Ning's "30 Lectures on Growth Thinking", the company is divided into rough enterprises, waist, head, and top enterprises.
Their differences are:
And serve a single small group of customers;
Waist enterprises have found an ecological niche and serve a wider variety of users. There is a link in the previous niche, and there is a link in the next link;
Leading companies not only need to serve a wider variety of users, but also serve more users, so they are occupying more markets through macro means and wanting more users to need them;
Top companies need to look beyond the entire cycle of technology, industry, market, user life, politics, history, etc., and cross them, and use a farther perspective to strive for user needs in the future.
The platform I am on is a waist enterprise, in the ecology of education, scientific research and government, with the background and resources of top domestic universities; my boss has been thinking about how to make sales bigger.
In fact, according to the perspective of country email list this article today, it is essentially to find a way to make this ecology need itself more.
So what does this ecosystem need? What is needed is to better serve the government, understand and meet the needs of the government, and at the same time use the advantages of digging deep into its own ecological location to establish a deeper (traffic>user>member>community) relationship with more surrounding users to be needed by them.
3. The value of social institutions
Tang Taizong Li Shimin explained in one sentence: water can carry a boat, and it can also capsize.
You exist because the people need you, and when the people don't need you one day, your kingship will be lost. The reason why our party is very valuable is because the people need it.