Beyond the examples mentioned above, targeted ads can also consider your geographical location, income level, and social media activity. Some examples of targeted ads include: Social media ads: After you visit a web page, social media sites — such as Reddit — often show you ads from the same company or products that were advertised on the previous site. For instance, you may have noticed how Facebook shows you ads of things you searched in Google just a while ago. Web browsers ads: Search engines — such as Google — place ads on search result pages based on the keywords you previously browsed for. If you buy something online, you might see ads for similar items on other websites.
Behavioral ads: Some e-commerce whatsapp database websites, like Amazon, show you ads based on your purchasing habits. Targeted Advertising: Trustworthy or Not? Marketing analytics and niche marketing strategies have seen major improvements in the past few years. They have helped make marketers better understand their target audiences, make relevant suggestions to them, and even determine the price points of their products. However, despite these benefits, hyper-targeted ads can often feel too intrusive for web users nowadays. The reason is that they are usually based on assumptions about individuals instead of explicitly-shared information or explicit user preferences.
For example, when you search for a new book on an Amazon affiliate site, you will be shown an ad for another book related to the one you just searched for. This happens because Amazon tracks your past behavior and then assumes that since you have read similar books before, you would probably enjoy this other book as well. While this may seem harmless at first glance, there are still various problems associated with targeted advertising: It’s often difficult to opt out of targeted ads.