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西法特西法特
30 de jul. de 2022
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Using social media as a communication channel is a must for the vast majority of companies. But seeing what your competitors do and how their audience perceives them across a huge variety of platforms isn’t something you can easily do by yourself. But no worries. Media monitoring tools, like Brand24, have got this covered. Dividing the workload like this whatsapp number list allows both the vendor and the affiliate to focus on their strengths. Brand24 tracks mentions of keywords that you want to monitor across the whole web with a focus on social media. For competitor analysis, it’s used to identify and analyze online conversations around your competitors’ brands and products. My favorite functionality: Spying on competitors’ brand mentions Brand24 revolves around setting up a project with keywords you want to track. These keyword mentions can then be segmented, filtered, and analyzed to gain actionable insights. You’ll definitely want to track your own brand and product mentions. But we’re here to talk about your competitors. So set up a separate project (or projects) with the name of competitor brands and products. You’ll encounter keywords that also have other meanings. You can either leave them out or apply the required and excluded keyword filters along the way to keep the irrelevant ones out of your reports: Project settings to add main keyword, add/remove other keywords This competitor mentions monitoring allows you to: Adjust your communication based on what works best in your industry. Get product insights based on how people react to the development of your competitors’ products. Assess how people perceive your brand and your competitors via sentiment analysis. Benchmark your media reach and share of voice against your competitors. I’m sure there are even more use cases. Here’s an example of data from a summary dashboard
Brand24 – for brand monitoring content media
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