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Sumaiya Khatun
31 de jul. de 2022
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You want to make as much impact as possible within the time you have available. In this case, you do not want to focus on search terms that have hardly any search volume. That's why it pays to do keyword research. And this can be done in two ways. Traditional keyword research In which place names is the service most in demand? Once you know this, you will also know which keywords should be your focus to get started with SEO and SEA campaigns. This article provides more information about how to conduct good keyword research. Test and optimize with Google Ads But there's another way to research your target audience's search behavior. And that is by simply testing with SEA campaigns. Set up a paid campaign with keywords that you found from your keyword research. Bundle the job function email list keywords in your ad groups to get a good idea of ​​the results. After 14 days you will know the result and you can adjust with new keywords. And if you get it right right away, you know you've got a good keyword. You can set up this local SEA campaign in two ways: You set local keywords such as 'vermin control place name'. With this, the searcher really has to search for the place name in the search. If a searcher falls within your radius and searches for the set keyword, your result will come up. In this phase it is all about gaining insight and feeling about the search behavior of your target group. This way you know which keywords to focus on with SEO and SEA. Screenshot of a local SEO campaign in Google. 3. Build trust on the landing page If your company is not located in a specific location, but you do provide products or services there, it is good to mention this in your text. Preferably as soon as possible after you have clearly shown what you can do for your visitor. Be open and honest with your visitor about where you are located.
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Sumaiya Khatun

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